Episode 11

Oh, the places you'll ge-o(fence) with Bluedot

On today's Location Matters episode, we're joined by Filip Eldic, the Co-Founder of the innovative geofencing platform, Bluedot, and Senior Account Manager at Liveli, Dion Fleming. We find out what geofencing is, how the likes of McDonalds and Dunkin Donuts are using this technology in current campaigns and we debate the co-existence of location data and privacy with the likes of the Netflix documentary, Social Dilemma, so topical at the moment.


Privacy Declaration

What is geofencing?

About the Podcast

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Location Matters
The podcast devoted to GIS.

About your host

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NGIS Australia

Location Matters is a podcast devoted to the map and to the GIS industry. We discuss the latest trends and technologies, chat with industry and technology experts and how mapping can change the world.